As the sole internal Graphic Designer at Kate Farms, I collaborated closely with the medical marketing team to elevate the brand’s visual presence across multiple platforms. My work included:
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Holiday & Promotional Design – Designed custom holiday gift kits and promotional materials to enhance customer engagement.
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E-commerce & Digital Marketing – Created compelling visuals for Amazon and other e-commerce platforms to improve product visibility and sales.
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Landing Page Design – Developed conversion-driven landing pages aligned with marketing campaigns.
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Brand Refresh – Played a key role in reimagining and updating brand assets during a company-wide brand refresh.
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Asset Organization & Coordination – Managed internal asset organization and collaborated with external agencies to produce high-quality creative content.
Holiday Gifts
E-Commerce
Website Refresh
Icon Library
HOLIDAY GIFT KITS
To introduce Kate Farms’ refreshed brand colors to the entire company, I designed a holiday gift kit that embodied a fun and energetic aesthetic. This project was a key moment in unveiling our new visual identity, ensuring it resonated with employees and created excitement around the brand evolution.
The kit included:
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Vibrant, on-brand packaging to showcase the refreshed color palette
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Branded beanie and fuzzy socks to keep cozy during our WFH
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Custom card deck featuring Kate Farms branding and playful elements
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Kate Farms puzzle designed with our new look and feel
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Greeting card that reinforced our company’s mission and appreciation
From concept to execution, I ensured every design element aligned with our brand refresh, creating a cohesive and memorable unboxing experience. The result was a gift kit that not only celebrated the holiday season but also served as a milestone for our evolving brand identity!
E-COMMERCE
Website Refresh
