This project was a class competition to brand the upcoming water company, Well. As the winner, I had the opportunity to collaborate directly with the company's CEOs to bring both our vision to life.

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Well's mission is to make water quality information accessible to all, recommend specific products to improve drinking water safety, and alert users when pollution has occurred in their area.

 

My design approach focused on creating a modern, trustworthy brand identity that reflects this commitment to transparency and public health.

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The project included:

• Logo design

• Color palette & brand patterns

• Custom icons & stationery

• UI/UX design for both web & mobile applications